An Introduction to the Google Advertising Professional Exam

With the explosion in popularity that online business has seen, it’s becoming more and more important to know how best to exploit this market. This is especially true if you’re in the field of Internet marketing, since it will help both you and any companies that you may deal with.

One of the ways you can do this is via the Google Advertising Professional Exam. Sponsored by the famous search engine company, the exam is a professionally recognized achievement that works in a variety of ways – not only will it show that you’re an expert in the field of internet marketing, it will also help you get more people interested in what services you have to offer. So how do you get qualified, and what benefits will it really give you by being qualified?

Start From The Beginning

To look at what’s involved in the Google Advertising Professional Exam, and to see if it’s something that will benefit you, all you need to do is go to Google itself and type “Google certification” into its search engine. This will take you to the relevant website you need to be looking at.

The good thing about the exam is that it’s relatively inexpensive at only $50. It’s also not too intensive or pressurized – you can take up to ninety minutes to complete. There’s also both text and graphics versions of the quiz, so you can choose which version you’re most comfortable with, and the questions all relate to what makes successful internet marketing.

Why Should I Be Qualified?

If you’re in any kind of Internet marketing field, you’ll know just how competitive it is to be a success. It’s one of the most over-populated ways for people to try and make money online, so any advantage you can have is bound to help.

When you pass the Google Advertising Professional Exam, you’ll be awarded an online logo, which promotes the fact that you’re officially recognized by Google as an expert in the field of Internet marketing. Not only that, but you’ll get your own page that displays Google’s recommendation of you as a qualified Google Advertising Professional. Now, you can direct potential clients and customers to this page and watch the difference it makes to your client base.

What Are The Requirements?

Since this is a professional exam, not everyone is really suitable for it – for instance, someone who uses eBay at the weekends is probably not going to benefit from the exam, but anyone else who is serious about making money online should take it. If you do want to achieve Google Advertising Professional status, then you’ll need the following:

  • Registration. You need a user ID to take the exam, so you need to register first.
  • Payment. The cost is for an individual exam, so it’s $50 each time you take it; therefore, make sure it’s something you want to do and are knowledgeable about.
  • Time. Since the exam runs for just 90 minutes, you need to make sure that when you sit down to take it, you’re not going to be disturbed.
  • Pass mark. Google is a highly respected business, so they’re not going to let just anyone have accreditation. If you want to pass the exam, you’re going to need a score of at least 75% to pass.